Inflation in Consumer Goods Over the last year, inflation has risen more than 7% and its effected every aspect of the economy. As a direct effect, per gram prices across major food categories have gone up too.We look at some major FMCG product segments and the effect of inflation on them. Share: Share on twitter… Continue reading Inflation in Consumer Goods
What’s India’s Favorite Beverage? Tea or Coffee? Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Coffee and Tea dominate the beverage market, and while globally, Coffee is the preferred drink, Tea is the favorite drink in India by a large margin. Tea has more than 80% market share in the… Continue reading What’s India’s Favorite Beverage? Tea or Coffee?
Fabric Care Products and Their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Fabric care in India was dominated by detergent powders and bars, the product line has recently expanded to include specialized products like fabric softeners, conditioners, stain removers, etc. These new products have seen varying success… Continue reading Fabric Care Products and Their Market Share
Sanitary Pad Brands Marketshare Infographic Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Sanitary Pads are an essential product, and Whisper (P&G) and Stayfree (J&J) have dominated the market from inception. The growth in the sanitary pad market has been driven by the launch of increasing awareness of hygiene, growth… Continue reading Sanitary Pad Brands Marketshare Infographic
Instant Noodles Brands and their Market Share Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Instant Noodles, everyone’s favorite snack! In India, Maggi has been synonymous with the whole category. For a long time, it was the only brand available across the country. Now there are a number of competing… Continue reading Instant Noodles Brands and their Market Share
Valentine’s Day and Chocolates Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Valentine’s Day Saw a huge spike in the purchase of chocolates over the previous 5 weeks. Chocolate purchases went up by an average of 42%, but not all brands saw growth. Know about the shoppers. Powered by RSMarket(i)… Continue reading Valentine’s Day and Chocolates
Shopping Mission Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp Shoppers exhibit different behavior when purchasing different items. One way this difference manifests is in the size of the basket purchase.We look at a few products and the size of the shopping carts they are most likely in. Know about… Continue reading Shopping mission
Snacks New Entrants Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp The Indian snacks market has evolved and has seen a lot of new entrants, both from existing brands and new entrants alike.Shoppers in Metros are more willing to buy from new entrants and brands than they are to buy… Continue reading Snacks new entrants
Sopa Brands that Won this Winter Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp We looked at region wise performance of brands that get affected by seasonality. By looking at which product is doing well in which region we enable our customers to build smarter and more long term marketing… Continue reading Soap Brands that won winter
Weekday Heroes Share: Share on twitter Share on linkedin Share on facebook Share on whatsapp While most categories see a sales lift on weekends, there are a few which show a definite uptick on weekdays. Smart consumer insights for intelligent in-store marketing Powered by RSMarket(i) Want to check how Botree DMS works for your business?… Continue reading Weekday Heroes
